Something Really New: Three Simple Steps to Creating Truly Innovative Products - Hardcover

Hauptly, Denis J

Hardcover

ISBN 10: 0814400329 ISBN 13: 9780814400326

Publisher: Amacom, 2007

Synopsis

Product innovation is the key to business growth. But many books deal with innovation from the business process view alone, or confuse innovation with creativity. Written by an innovation expert whose products generate more than one billion dollars in annual revenue, "Something Really New" introduces a straightforward but powerful framework for creating exciting new product and service concepts ...simply by asking three essential questions.From an electronic hotel kiosk that provides return airline boarding passes for guests, to something as mundane as the evolution of the toaster, the book provides entertaining, illuminating examples that show how to determine what customer needs aren't being met, using simple methods to arrive at revolutionary conclusions. For example, "What is a product really used for?" The question may seem elementary, but the right answer is far from obvious. This and other key questions demonstrate how readers can move beyond mere market research to get to the root of real innovation Practical and eye-opening, this book shows companies how to take the kind of startling leaps that will leave their competition in the dust.

About this title

Review

"Something Really New is a quick read, peppered with anecdotes and examples." - Industry Week "This practical approach identifies likely obstacles to innovation and offers proven tricks to overcome them." -Entrepreneur "Hauptly's simple and straightforward approach will enable organizations to quickly and inexpensively create new products and services that have real value." - Publishers Weekly "Engagingly and humorously written and filled with clear examples and constructive approaches, Something Really New could just as easily be called "Something Really Useful." In itself, the book is an innovation that will help ease the previously daunting task of creating products that spark and sustain bottom-line growth." - InnovationWatch.com "The book contains valuable insights for managing innovators." --Fort Worth Star-Telegram "The book contains valuable insights for managing innovators." --Fort Worth Star-Telegram "This practical approach identifies likely obstacles to innovation and offers proven tricks to overcome them." -Entrepreneur "Something Really New is a quick read, peppered with anecdotes and examples." - Industry Week "Engagingly and humorously written and filled with clear examples and constructive approaches, Something Really New could just as easily be called "Something Really Useful." In itself, the book is an innovation that will help ease the previously daunting task of creating products that spark and sustain bottom-line growth." - InnovationWatch.com "Hauptly's simple and straightforward approach will enable organizations to quickly and inexpensively create new products and services that have real value." - Publishers Weekly "The book contains valuable insights for managing innovators." --Fort Worth Star-Telegram "Something Really New is a quick read, peppered with anecdotes and examples." - Industry Week "This practical approach identifies likely obstacles to innovation and offers proven tricks to overcome them." -Entrepreneur "Engagingly and humorously written and filled with clear examples and constructive approaches, Something Really New could just as easily be called "Something Really Useful." In itself, the book is an innovation that will help ease the previously daunting task of creating products that spark and sustain bottom-line growth." - InnovationWatch.com "Hauptly's simple and straightforward approach will enable organizations to quickly and inexpensively create new products and services that have real value." - Publishers Weekly "Something Really New is a quick read, peppered with anecdotes and examples." - Industry Week "This practical approach identifies likely obstacles to innovation and offers proven tricks to overcome them." -Entrepreneur "The book contains valuable insights for managing innovators." --Fort Worth Star-Telegram "Engagingly and humorously written and filled with clear examples and constructive approaches, Something Really New could just as easily be called "Something Really Useful." In itself, the book is an innovation that will help ease the previously daunting task of creating products that spark and sustain bottom-line growth." - InnovationWatch.com "Hauptly's simple and straightforward approach will enable organizations to quickly and inexpensively create new products and services that have real value." - Publishers Weekly Something Really New: Three Simple Steps to Creating Truly Innovative Products Denis J. Hauptly. Amacom, $21.95 (224p) ISBN 978-0-8144-0032-6 Hauptly, an executive in new product development for Westlaw, the online legal research company, examines the process of identifying product innovation potential. In the world of product and service innovation, he asserts, utility is the driving force, and the key to successful product innovation is to enhance usefulness. Hauptly identifies three questions aimed at finding where customers are expending resources unnecessarily, allowing a manufacturer or service provider to help reduce those inefficiencies. These questions--"what tasks is the product really used for"; "when I know what a product is really used for, are there any steps that I can remove from the task"; and "what tasks are the very next tasks that the customer will want to perform after using my product"--get to the heart of driving innovation. In addition, he details how to navigate potential detours, such as finding the task beneath the function, putting everything together and dealing with the people challenges inherent in any organization. Hauptly's simple and straightforward approach will enable organizations to quickly and inexpensively create new products and services that have real value. (Nov.) --Publishers Weekly, October 1, 2007

About the Author

Denis J. Hauptly (Minneapolis, MN) is the Vice President, New Product Development for Westlaw, and has held product innovation positions for Westlaw or its parent company, The Thomson Corporation, for the past 12 year.

Edition details

• Publisher: Amacom
• Publication date: 2007
• ISBN 10: 0814400329
• ISBN 13: 9780814400326
• Binding: Hardcover
• Language: English
• Number of pages: 224