Contemporary Radio Programming Strategies (Routledge Communication Series) - Softcover
Book 4 of 5: Routledge Library Editions: Radio
Synopsis
Contemporary Radio Programming Strategies deals with music radio as it is today, yet reflects the legacy of the '50s and '60s pioneers who changed the medium from a program-based to a station format orientation. The main concern of the book is to arrive at a set of fundamental beliefs about the values and realities of the radio business in regard to entertainment programming in order to provide a basis for developing programming strategies. Rather than describe the formats and programming that already exist, it asks the question: "What do listeners really want from radio?" and adopts the functionalist viewpoint that a medium is best defined by how people use it.
The book employs a heuristic approach to explore possibilities and relationships regarding the development of innovative programming strategies and includes, after each chapter, a list of the major points summarizing important arguments.
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Contemporary Radio Programming Strategies (Routledge Communication Series)
Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # L05B-02566
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Contemporary Radio Programming Strategies (Cts Broadcasting Ser.)
Published by
Lawrence Erlbaum Associates Inc, 1990
ISBN 10: 0805806652
ISBN 13: 9780805806656
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Softcover
Seller: Buchpark, Trebbin, Germany
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Condition: Gut. Zustand: Gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar. Seller Inventory # 42497389/203