Synopsis
Contemporary Radio Programming Strategies deals with music radio as it is today, yet reflects the legacy of the '50s and '60s pioneers who changed the medium from a program-based to a station format orientation. The main concern of the book is to arrive at a set of fundamental beliefs about the values and realities of the radio business in regard to entertainment programming in order to provide a basis for developing programming strategies. Rather than describe the formats and programming that already exist, it asks the question: "What do listeners really want from radio?" and adopts the functionalist viewpoint that a medium is best defined by how people use it.
The book employs a heuristic approach to explore possibilities and relationships regarding the development of innovative programming strategies and includes, after each chapter, a list of the major points summarizing important arguments.
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Contemporary Radio Programming Strategies (Routledge Communication Series)
Seller: Salish Sea Books, Bellingham, WA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. 1. 0805806644 Good+; Hardcover; 1990, Lawrence Erlbaum Publishing; Former library copy with standard library markings; Light wear to covers with "sharp" edge-corners; Library stamps to endpapers; Text pages clean & unmarked; Good binding with straight spine; Tan covers with title in green & red lettering; 224 pages; "Contemporary Radio Programming Strategies (Communication Textbook Series. Broadcasting)," by David MacFarland. Seller Inventory # SKU-31807110308