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The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis - Softcover

Miller, David; Kitzinger, Jenny; Williams, Kevin; Beharrell, Peter

 
9780803977037: The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis
Softcover
ISBN 10: 0803977034 ISBN 13: 9780803977037
Publisher: SAGE Publications Ltd, 1998

Synopsis

This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.

Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.

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About the Author

David Miller is a member of the Stirling Media Research Institute, University of Stirling; Jenny Kitzinger is the Director of the Centre for Media and Communications Research in the Department of Human Sciences, Brunel University; Kevin Williams lectures in journalism at the University of Wales, Cardiff; and Peter Beharrell is a former lecturer in sociology - he is currently training to be a social worker in Dundee.

From the Back Cover

This book examines mass media representations of AIDS from their inception through to their impact on public understandings. Rejecting approaches which focus only on ownership, discourse or audience reception, the authors examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.

"About this title" may belong to another edition of this title.

Publisher
SAGE Publications Ltd
Publication date
1998
Language
English
ISBN 10 
0803977034
ISBN 13 
9780803977037
Binding
Paperback
Edition number
1
Number of pages
256