Items related to Understanding Customers (CIM Student Workbook S.: Certificat...
Synopsis
This text has been written specifically for the module in the CIM Certificate syllabus. Each unit in the book contains: unit objectives to aid time planning; practical examples and case studies to relate theory to practice; chapter summaries; and helpful hints and tips.
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Review
'It is even more comprehensive than before, yet remains firmly focused on the instrumental demands of students. It can be picked up voluntarily and read for pleasure. Few technical publications justify such an accolade, yet in Rice's case it is well deserved'
Ted Johns, CIM Senior Examiner, Understanding Customers
About the Author
Changed career to Personnel Management after originally training as an engineer. Followed by personnel experience in the engineering industry and later as Personnel Manager with Oxford University Press. Research degree awarded (in Adult Education) for work on the evaluation of training. Training conducted for many organisations including Bass, Plessey, Marks & Spencer, GPT, Lloyds/TSB, Northern Foods, Siemens. Has also been involved in setting up management education programmes in Poland, Czech Republic, Bulgaria and Zimbabwe.
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