Understanding Customers (CIM Student Workbook S.: Certificate) - Softcover

Phipps, Rosemary; Simmons, Craig

Softcover

ISBN 10: 0750629150 ISBN 13: 9780750629157

Publisher: Butterworth-Heinemann Ltd, 1996

Synopsis

Written for students studying for the Understanding Customers module in the CIM Certification, this aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practcial examples and case studies to relate theory to practice, chapter summaries, revision tips, and a glossary of terms.

About this title

Review

'It is even more comprehensive than before, yet remains firmly focused on the instrumental demands of students. It can be picked up voluntarily and read for pleasure. Few technical publications justify such an accolade, yet in Rice's case it is well deserved'
Ted Johns, CIM Senior Examiner, Understanding Customers

About the Author

Changed career to Personnel Management after originally training as an engineer. Followed by personnel experience in the engineering industry and later as Personnel Manager with Oxford University Press. Research degree awarded (in Adult Education) for work on the evaluation of training. Training conducted for many organisations including Bass, Plessey, Marks & Spencer, GPT, Lloyds/TSB, Northern Foods, Siemens. Has also been involved in setting up management education programmes in Poland, Czech Republic, Bulgaria and Zimbabwe.

Edition details

• Publisher: Butterworth-Heinemann Ltd
• Publication date: 1996
• Language: English
• ISBN 10: 0750629150
• ISBN 13: 9780750629157
• Binding: Paperback
• Number of pages: 290