Understanding Customers (Marketing Series: Student Workbook) - Hardcover

Phipps, Rosemary; Simmons, Craig

 
9780750619967: Understanding Customers (Marketing Series: Student Workbook)

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Synopsis

Part of the "CIM Student Series".

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Review

'It is even more comprehensive than before, yet remains firmly focused on the instrumental demands of students. It can be picked up voluntarily and read for pleasure. Few technical publications justify such an accolade, yet in Rice's case it is well deserved'
Ted Johns, CIM Senior Examiner, Understanding Customers

About the Author

Changed career to Personnel Management after originally training as an engineer. Followed by personnel experience in the engineering industry and later as Personnel Manager with Oxford University Press. Research degree awarded (in Adult Education) for work on the evaluation of training. Training conducted for many organisations including Bass, Plessey, Marks & Spencer, GPT, Lloyds/TSB, Northern Foods, Siemens. Has also been involved in setting up management education programmes in Poland, Czech Republic, Bulgaria and Zimbabwe.

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