In this book, Bonilla-Silva explores with systematic interview data, the nature and components of post-civil rights racial ideology. Specifically, he documents the existence of a new suave and apparently non-racial racial ideology he labels color-blind racism. He suggests that this ideology, anchored on the decontextualized, a historical, and abstract extension of liberalism to racial matters, has become the organizational matrix, whites use to explain and account for racial matters in America.
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Eduardo Bonilla-Silva is research professor of sociology at Duke University.
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