Synopsis
In this wide-ranging and original book, John J. Clancy examines the history and current state of corporate America from a new perspective, looking at business not as a matter of economics, marketing, and management, but as a cultural artifact. The Invisible Powers examines language, imagery, values, and deeply held beliefs and the impact they all have in determining the role business plays in society. Drawing from the writings and speeches of some of the most influential business leaders of the past two hundred years—Frederick Taylor, Henry Ford, Jay Gould, and Lee Iacocca, among others—Clancy describes the evolution and transformation of influential metaphors and demonstrates the very real power the invisible forces of metaphor exercise in our world. Finding support in such diverse thinkers as Aristotle, Engels, and Darwin, Clancy then calls for a new set of images and paradigms that will enable us to deal more successfully with the economic, cultural, and environmental crises of our times.
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About the Author
John J. Clancy is an information systems industry executive who spent twenty-five years with a major corporation in R&D, sales, marketing, and general management.
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The Invisible Powers: The Language of Business
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The Invisible Powers : The Language of Business
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The Invisible Powers
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The Invisible Powers (Hardcover)
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ISBN 10: 0739100734
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Hardcover. Condition: new. Hardcover. In this wide-ranging and original book, John J. Clancy examines the history and current state of corporate America from a new perspective, looking at business not as a matter of economics, marketing, and management, but as a cultural artifact. The Invisible Powers examines language, imagery, values, and deeply held beliefs and the impact they all have in determining the role business plays in society. Drawing from the writings and speeches of some of the most influential business leaders of the past two hundred yearsFrederick Taylor, Henry Ford, Jay Gould, and Lee Iacocca, among othersClancy describes the evolution and transformation of influential metaphors and demonstrates the very real power the "invisible" forces of metaphor exercise in our world. Finding support in such diverse thinkers as Aristotle, Engels, and Darwin, Clancy then calls for a new set of images and paradigms that will enable us to deal more successfully with the economic, cultural, and environmental crises of our times. A businessperson's guide to the language of business. The text draws from the writing and speeches of some of the most influential business leaders of the past 200 years. The author demonstrates the power of the "invisible" forces of metaphor. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780739100738