Rewind: Forty Years of Design and Advertising - Softcover

Softcover

ISBN 10: 0714844608 ISBN 13: 9780714844602

Publisher: Phaidon Press, 2004

Synopsis

An international survey of the history of design and advertising.

About this title

Review

'For anyone with an interest in the development of visual communication in Britain, this book is unmissable. There is, to date, no history of British graphic design, so any volume that dusts off so much fine work from the archive is bound to have great inspirational value.' (Eye)

'A fascinating read for anyone interested in design, popular culture – or life – in the past three decades.' (Sunday Business Post, Ireland)

'Creative Review in style, War and Peace in bulk...If you don’t get this for Christmas, you’ve haven’t been good.' (MacUser)

'Let’s face it, D&AD is the best art we have.' (Stephen Bayley, Independent)
 
'A great gift for the design fan in your life.' (Time Out)

'This handsome coffee-table book charts the history of design and advertising from the 1960s into the 21st century. Its pages feature 1,000 color and 300 black-and-white designs that run the gamut of disciplines – graphic design, television, press and poster advertising, product design, new media, and retail packaging.' (STEP Inside Design)

'Unlike most picture books on advertising, this one puts advertising in its place. In other words, it demonstrates the relationship between advertising and the real world. Illustrations compare advertising with editorial design, architecture and product design; it organizes material chronologically by decade, beginning with the '60s.' (Advertising Age)

'This hulking book is more attainable, just as fun, and still less heavy than the 40 years of D&AD [British Design & Art Direction] annuals that it surveys. Here’s a chance to revel in design's impact on advertising – the unique world whose 'mythical reputation' the authors celebrate as 'simultaneously the province of the snake-oil salesman and the sophisticated social analyst'.' (Dwell)

Synopsis

This book charts the history of design and advertising over the last forty years. Covering a range of design disciplines - including graphic design, press advertising, radio and television, new media and retail packaging - a narrative-style essay sets out the historical framework and describes the main developments in design practice since the 1960s. The material in the book is drawn from the extensive archives of the London-based organisation, Design and Art Direction (D&AD), one of the world's leading bodies representing the creative industries of design and advertising. Rewind charts the history of design and advertising over the last forty years. The book covers a broad range of design disciplines - including graphic design, press advertising, radio and television, new media and retail packaging. A narrative style essay discusses the over-arching social and cultural themes, historical frameworks and developments in design practice from the 1960s to the present day, including the golden age of television advertising in the 1970s and the more recent emergence of new media in design and advertising of the 1990s. Leading practitioners in the design world have each contributed texts

About this edition

• Publisher: Phaidon Press
• Publication date: 2004
• ISBN 10: 0714844608
• ISBN 13: 9780714844602
• Binding: Paperback
• Number of pages: 512
• Editor: Myerson Jeremy