Many new import and export businesses will fail within the first two years - mainly due to lack of experience and knowledge. Completely revised and updated, this practical book provides guidelines to stop companies falling the wrong side of the regulations and restrictions that govern international trade - particulary when doing business with the USA. It includes information on the European Economic Community for 1992, keeping abreast of current legislation and customs regulations, successfully choosing a product, target marketing and preparing a business plan that will work.
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Foreign trade is a billion dollar business in the United States and growing. This easy–to–follow guide to starting and building a successful import or export business is packed with invaluable insights and practical advice on tapping into the lucrative global markets. Covering all the bases, from start–up considerations and operational procedures to marketing techniques and trade agreements, this completely updated and expanded edition of Building an Import/Export Business provides essential details on:
KENNETH D. WEISS is the owner of Plans and Solutions, a corporation that helps importers, exporters, and other firms with business planning, marketing, analysis, and contacts. He holds an MBA from Stanford University and has been an importer and exporter, lecturer on international trade, and consultant to numerous private firms and government organizations.
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