Synopsis
Investigates the profound effects of electronic communications on modern man and his culture
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Review
'McLuhan sings of the furthest reaches of electronic culture, when computer technology has replaced language with instant nonverbal communication.' - Wired
From the Back Cover
'He belongs to that small group of radical dreamers and thinkers who are trying to realize and explore the altered conditions of modern existence ... When the growth of post-Einsteinian mythologies is recorded, McLuhan's work will have its distinct place. He stands at the frontier.' - George Steiner, Times Literary Supplement
When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our 21st century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
Marshall McLuhan (1911-1980). Communications theorist and 'high guru' of media culture.
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Understanding Media: The Extensions of Man
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