Understanding Media: The Extensions of Man - Softcover

McLuhan, Marshall

 
9780070454361: Understanding Media: The Extensions of Man

Synopsis

The Canadian educator examines means of meeting the intellectual challenge presented by the communication media of the electronic age

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Review

...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word.

--Wall Street Journal

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