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Synopsis
Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry′s top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms
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Menu Pricing and Strategy
Published by
Wiley & Sons, Incorporated, John, 1987
ISBN 10: 0442264429
ISBN 13: 9780442264420
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 2nd. Used book that is in clean, average condition without any missing pages. Seller Inventory # 5072619-6
Quantity: 1 available
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Menu Pricing and Strategy
Published by
Van Nostrand Reinhold Company, 1987
ISBN 10: 0442264429
ISBN 13: 9780442264420
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.1. Seller Inventory # G0442264429I3N00
Quantity: 1 available
Stock Image
Menu pricing & strategy
Published by
Van Nostrand Reinhold Co, 1987
ISBN 10: 0442264429
ISBN 13: 9780442264420
New
Paperback
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. Seller Inventory # Abebooks101683
Quantity: 1 available