Menu Pricing and Strategy - Softcover

Miller, Jack E.

Softcover

ISBN 10: 0442006926 ISBN 13: 9780442006921

Publisher: John Wiley & Sons Inc, 1992

Synopsis

This guide attempts to teach professional chefs and restauranteurs to use the menu as a potent tool for building clientele and increasing profits. The edition features the latest successful menu ideas, marketing philosophies, and pricing strategies, as well as explanations of signature-items and general strategies for improving operations. Information on marketing plans, internal marketing, acceptable sales, and the probability of choice has been expanded. Professionals will learn how to make sure their menus take into account all relevant aspects of demographics, type of service, type of food, and target market.

About this title

From the Back Cover:

Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry’s top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms

About this edition

• Publisher: John Wiley & Sons Inc
• Publication date: 1992
• ISBN 10: 0442006926
• ISBN 13: 9780442006921
• Binding: Paperback
• Edition number: 3
• Number of pages: 224