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Synopsis
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Synopsis
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of "Strategic Marketing: An Introduction" is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of 'strategic windows' to improve its position.Core issues covered in this title include: marketing strategy; analyzing the business environment; the customer in the market place; targeting and positioning; and, marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates.
Accessibly written and supported by a user-friendly companion website, this new edition of "Strategic Marketing: An Introduction" is an essential resource for all students of marketing and business and management.About the Author
Tony Proctor is Professor in Marketing at the University of Chester, UK. He has written extensively on marketing and related issues, including Creative Problem Solving for Managers, Second Edition (Routledge, 2005).
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2008
- ISBN 10 041545817X
- ISBN 13 9780415458177
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages348
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Strategic Marketing: An Introduction
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Taylor & Francis Ltd, United Kingdom, London, 2008
ISBN 10: 041545817X
ISBN 13: 9780415458177
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Paperback. Condition: Very Good. Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of strategic windows to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004223652
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Strategic Marketing : An Introduction
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Strategic Marketing: An Introduction
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-R-031-02297
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780415458177. Seller Inventory # 8824988
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Strategic Marketing: An Introduction
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Condition: Gut. Auflage: 2 Revised edition. 348 Seiten Knicke auf einigen Buchseiten, Buch ist durch eine Druckstelle leicht verlagert (längs durchgebogen), kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 122262 Sprache: Englisch Gewicht in Gramm: 630 17,0 x 2,0 x 24,4 cm, Taschenbuch. Seller Inventory # 195025
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