Using jargon-free language and lively, up-to-date examples, Semiotics: The Basics demystifies this highly interdisciplinary subject. Along the way, the reader will find out:
* What is a sign?
* Which codes do we take for granted?
* What is a text?
* How can semiotics be used in textual analysis?
* Who were Saussure, Peirce, Barthes and Jakobson - and why are they important?
Features include a glossary of key terms and realistic suggestions for further reading. There is also a highly-developed and long-established online version of the book at: www.aber.ac.uk/media/Documents/S4B.
"synopsis" may belong to another edition of this title.
Daniel Chandler is a Lecturer in the department of Theatre, Film and Television Studies at the University of Wales, Aberystwyth.
"About this title" may belong to another edition of this title.
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Paperback. Condition: Very Good. This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? What is a text? A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002709527
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