Magazine Editing examines and explains the job of the magazine editor in both its journalistic and managerial aspects. Written by an experienced journalist and former editor, it draws upon the experiences of a number of magazine professionals who were interviewed during the research for this book.
Approaching the editorial role from a practical perspective, this book provides advice on such areas as:
* Becoming an editor
* Working with publishers
* Creating a successful editorial strategy
* Managing the editorial team
* Design and Production issues
* Drawing up an editorial budget
* The Legal Framework
* New Technology and on-line publishing
John Morrish's book will serve as an introduction to aspiring, newly-appointed and experienced editors.
"synopsis" may belong to another edition of this title.
"Technical communicators thinking about becoming magazine editors will find Morrish's book helpful." No1, Vol. 52; Pg. 86; ISSN: 0049-3155 -Tom Warren, "Technical Communication, 02/2005
This new edition represents my second thoughts, five years down the line, on the exhilarating yet frustrating business of being a magazine editor. At least half of the book – the important half – has been completely rewritten, to place a stronger focus on the things I never quite mastered while I was attempting to lead a turbulent crew of writers, reporters, designers and others on London's favourite listings magazine.
Magazine editing is about making vital journalistic decisions, very quickly, and then trying to put them into practice with the help of a lot of other people who may not share your views, enjoy your sense of humour or even like you.
It's not a perfect book – I made a particularly stupid mistake on p99 (for monthly, read weekly) – but it is the only modern British book its kind. If you are in the editor's chair, or hoping to get there, I promise you will find something in it to help you. And if you don't, seek me out and tell me why, and I'll sort it out next time.
"About this title" may belong to another edition of this title.
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