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Synopsis
When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
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About the Author
Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allen's Annie Hall as himself.
From the Back Cover
Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
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Understanding Media: The Extension of Man
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Understanding Media
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:0415253977. Seller Inventory # 8622185
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Understanding Media: (Routledge Classics): The Extension of Man
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Understanding Media: (Routledge Classics)
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Understanding Media (Routledge Classics)
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Understanding Media (Routledge Classics)
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Understanding Media: (Routledge Classics): The Extension of Man
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UNDERSTANDING MEDIA
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Understanding Media
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Understanding Media: (Routledge Classics): The Extension of Man
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