Items related to Consumer Value: A Framework for Analysis and Research...
Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research) - Softcover
Synopsis
Consumer Value Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
"synopsis" may belong to another edition of this title.
Product Description
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
Synopsis
This text attempts to define and analyze exactly what it is that consumers want. The theme of "serving" the customer and customer satisfaction is central to every formulation of the marketing concept. The major types of value are identified and related to one another through a framework based around the following seven concepts: efficiency, excellence, status, play, aesthetics, ethics and spirituality.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date1998
- ISBN 10 0415191939
- ISBN 13 9780415191937
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages220
Search results for Consumer Value: A Framework for Analysis and Research...
Stock Image
Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-U-019-01658
Quantity: 1 available
Stock Image
Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-E-020-02022
Quantity: 1 available
Stock Image
Consumer Value: A Framework for Analysis and Research
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0415191939. Seller Inventory # 8619875
Quantity: 1 available
Stock Image
Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Marketing Research)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0415191939. Seller Inventory # 9773681
Quantity: 1 available
Stock Image
Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Marketing Research Series)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0415191939. Seller Inventory # 9285466
Quantity: 1 available
Seller Image
Consumer Value : A Framework for Analysis and Research
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 678748
Quantity: Over 20 available
Stock Image
Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research)
Seller: BennettBooksLtd, North Las Vegas, NV, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0415191939
Quantity: 1 available
Seller Image
Consumer Value : A Framework for Analysis and Research
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 678748-n
Quantity: Over 20 available
Stock Image
Consumer Value
Print on DemandSeller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9780415191937
Quantity: 15 available
Stock Image
Consumer Value
Print on DemandSeller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 4 out of 5 stars
PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780415191937
Quantity: Over 20 available