Romancing the Market (Routledge Interpretive Marketing Research) - Softcover

 
9780415184182: Romancing the Market (Routledge Interpretive Marketing Research)

Synopsis

Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.

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About the Author

Stephen Brown, Bill Clarke, Anne Marie Doherty

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Other Popular Editions of the Same Title

9780415184175: Romancing the Market (Routledge Interpretive Marketing Research)

Featured Edition

ISBN 10:  0415184177 ISBN 13:  9780415184175
Publisher: Routledge, 1998
Hardcover