Items related to Representing Consumers: Voices, Views and Visions (Routledge...

Representing Consumers: Voices, Views and Visions (Routledge Interpretive Marketing Research) - Softcover

Book 3 of 19: Routledge Interpretive Marketing Research
 
9780415184144: Representing Consumers: Voices, Views and Visions (Routledge Interpretive Marketing Research)
Softcover
ISBN 10: 0415184142 ISBN 13: 9780415184144
Publisher: Routledge, 1998

Synopsis

Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of the researcher and consumer voice * quantitative tools and representation * advertising narratives * poetic representation of consumer experience * the crisis in the crisis concept * consumer-oriented ethnographic research. The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.

"synopsis" may belong to another edition of this title.

About the Author

Barbara Stern

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
1998
Language
English
ISBN 10 
0415184142
ISBN 13 
9780415184144
Binding
Paperback
Edition number
1
Number of pages
416
Editor
Stern Barbara