Representing Consumers Voices Views (26 results)
Language: English
Published by Routledge, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Routledge 1998-09-24, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Routledge, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Routledge, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Routledge, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Routledge, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Routledge, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Taylor & Francis Group, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Taylor & Francis Ltd, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Taylor & Francis Group, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Routledge, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Routledge, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Routledge, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Routledge 1998-09-24, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Routledge, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Routledge, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Routledge, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Routledge, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Routledge, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Taylor & Francis Ltd, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
- Hardcover
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Language: English
Published by Routledge, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
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Language: English
Published by Routledge, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
- Hardcover
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Language: English
Published by Taylor & Francis Group, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
- Softcover
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Language: English
Published by Routledge, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
- Softcover
- Print on Demand
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
More imagesLanguage: English
Published by Routledge, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
- Softcover
- Print on Demand
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Taschenbuch. Condition: Neu. Representing Consumers | Voices, Views and Visions | Barbara Stern | Taschenbuch | Einband - flex.(Paperback) | Englisch | 1998 | Routledge | EAN 9780415184144 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…
Language: English
Published by Routledge, 1998
Series: Book 3 of 19 - Routledge Interpretive Marketing Research
- Hardcover
- Print on Demand
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include:\* construction of the researcher and consumer voice\* quantitative tools and representation\* advertising narratives\* poetic representation of consumer experience\* the crisis in the crisis concept\* consumer-oriented ethnographic research.The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.…
