Items related to A Handbook of Qualitative Methodologies for Mass Communicati...

A Handbook of Qualitative Methodologies for Mass Communication Research (Anthropoloy) - Softcover

 
9780415054058: A Handbook of Qualitative Methodologies for Mass Communication Research (Anthropoloy)

Synopsis

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

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About the Author

Nicholas W. Jankowski, Klaus Bruhn Jensen

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