Retail Marketing Management - Softcover

Walters, David; White Jr., David

Softcover

ISBN 10: 0333485807 ISBN 13: 9780333485804

Publisher: Palgrave Macmillan, 1988

Synopsis

This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. The author also wrote "Futures for Physical Distribution in the UK Food Industry" and was co-author of "Introduction to Marketing", "Distribution Planning and Control", "Effective Distribution Management" and "Strategy in Retailing".

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 1988
• ISBN 10: 0333485807
• ISBN 13: 9780333485804
• Binding: Paperback
• Language: English
• Number of pages: 290