Items related to Retail Marketing
Synopsis
Introducing a concept of retail marketing which differs from the traditional manufacturers' view, this book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. '...in the light of the importance of the retailing sector, David Walters and David White are to be commended on producing a text that lucidly describes the way retailers can adapt the marketing mix to their advantage.' Journal of the Market Research Societ y
"synopsis" may belong to another edition of this title.
Synopsis
Examines the environment of retail strategy, looking at industrial trends, social change, economic issues, the legal and political environment, customers, competitors and suppliers. Other topics discussed include new product development, market research and customer satisfaction.
"About this title" may belong to another edition of this title.
- PublisherPearson Education Limited
- Publication date1991
- ISBN 10 0137788126
- ISBN 13 9780137788125
- BindingHardcover
- LanguageEnglish
- Number of pages320
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Retail Marketing
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Retail Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780137788125
Quantity: 1 available
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Retail Marketing
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780137788125
Quantity: 1 available
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Retail Marketing
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780137788125. Seller Inventory # 7804256
Quantity: 1 available
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Retail Marketing
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780137788125. Seller Inventory # 7804255
Quantity: 1 available
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Retail Marketing: Theory and Practice
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780137788125. Seller Inventory # 9846365
Quantity: 1 available