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Introducing a concept of retail marketing which differs from the traditional manufacturers' view, this book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. '...in the light of the importance of the retailing sector, David Walters and David White are to be commended on producing a text that lucidly describes the way retailers can adapt the marketing mix to their advantage.' Journal of the Market Research Societ y
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- PublisherPalgrave Macmillan
- Publication date1987
- ISBN 10 0333428153
- ISBN 13 9780333428153
- BindingHardcover
- Edition number1
- Number of pages290
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Retail Marketing Management
Published by
Macmillan Press, Great Britain
(1987)
ISBN 10: 0333428153
ISBN 13: 9780333428153
Used
Hardcover
First Edition
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Book Description Cloth. Condition: Near Fine. Dust Jacket Condition: Very Good. First Edition. Very slight shelf wear to bottom edge of spine of cloth. Signed by David White, the author. Introducting a concept of retail marketing which differs from the traditional manufacturers' views, this book discusses major functions, relating them to one another and to the longer-term strategic planning issues factng retailers. Chapter topics include the envitornment of retail marketing; retailing strategy and the role of retail marketing; the retail marketing mix; customer amalysis and market segmentation; financial appraisal for retail marketing decisions; merchandise management; pricing; advertising; managing the supply chain; creating the retail environment; and research issues in retail marketing decisions. 276 pp.(We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.). Signed by Author(s). Seller Inventory # 043471
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Retail Marketing Management
Published by
Palgrave Macmillan
ISBN 10: 0333428153
ISBN 13: 9780333428153
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-G-025-01547
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