Items related to Consumer Behaviour, 2nd Ed.
Synopsis
Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been completely revised and updated. This text continues to provide a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity of European values, popular culture, lifestyles and consumption and their role and relationship in formulating marketing strategy are examined in detail. The five-part micro-to-macro wheel structure of the text takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications and includes the latest attitude and demographic data for profiling European consumers.
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Review
This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations)
Vol. 26, Issue 1, Journal of Consumer Policy.
About the Author
Michael Solomonis Human Sciences Professor of Consumer Behaviour at Auburn University, Alabama, USA.
Gary Bamossyis Professor of Marketing, Vrije Universiteit, Amsterdam and Director of the Global Business Program, University of Utah, USA.
Soren Askegaard is Professor of Marketing at the University of Southern Denmark, Odense.
Margaret K. Hoggis Professor of Consumer
"About this title" may belong to another edition of this title.
- PublisherFinancial Times/ Prentice Hall
- Publication date2001
- ISBN 10 027365182X
- ISBN 13 9780273651826
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages656
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Consumer Behaviour : A European Perspective
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Pearson Education, Limited, 2001
ISBN 10: 027365182X
ISBN 13: 9780273651826
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Consumer Behaviour : A European Perspective
Published by
Pearson Education, Limited, 2001
ISBN 10: 027365182X
ISBN 13: 9780273651826
Used
Softcover
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Consumer Behaviour: A European Perspective
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Condition: Como nuevo. : Este libro, ahora en su segunda edición, ofrece una introducción completa y atractiva al comportamiento del consumidor, vinculando la teoría con los problemas reales que enfrentan los profesionales. Con un enfoque multidisciplinario, incluye datos actualizados sobre los consumidores europeos. Ideal para estudiantes de marketing y cursos de negocios, así como para estudiantes de máster en marketing. EAN: 9780273651826 Tipo: Libros Categoría: Negocios y Economía Título: Consumer Behaviour: A European Perspective Autor: Michael R. Solomon| Gary Bamossy| Soren Askegaard Editorial: Pitman Publishing Idioma: en Páginas: 630 Formato: tapa blanda. Seller Inventory # Happ-2022-09-22-ed1249d8
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Consumer Behaviour: A European Perspective
Published by
Prentice Hall/Financial Times, 2002
ISBN 10: 027365182X
ISBN 13: 9780273651826
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Consumer Behaviour: A European Perspective
Published by
Financial Times/ Prentice Hall, 2002
ISBN 10: 027365182X
ISBN 13: 9780273651826
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780273651826. Seller Inventory # 8665504
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Stock Image
Consumer Behaviour: A European Perspective
Published by
Financial Times/ Prentice Hall, 2002
ISBN 10: 027365182X
ISBN 13: 9780273651826
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780273651826. Seller Inventory # 8665503
Quantity: 1 available