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For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities. Also used in MBA courses.
Using a lively writing style, examples that relate directly to students as consumers, and cutting-edge research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
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This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations)
Vol. 26, Issue 1, Journal of Consumer Policy.
Consumer Behaviour
Third European Enhanced Media Edition
New and exclusive to this Enhanced Media Edition:
- Interactive e-study guide full of animated exercises adds colourful depth to each topic – great for revision
- Quick tests throughout each chapter to enhance and test your knowledge
- Find out what kind of consumer you are by taking self-assessment quizzes.
Follow these three steps to get the most out of this Enhanced Media Edition:
- Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon
- Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition
- Access valuable learning resources to help you pass your course:
- Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses
- Enhance your revision with the interactive e-study guide
- Use the online Glossary and Flashcards to check and test your understanding of the key terms
- And much more!
"About this title" may belong to another edition of this title.
- PublisherPrentice Hall Canada
- Publication date2001
- ISBN 10 0130890596
- ISBN 13 9780130890597
- BindingHardcover
- Edition number2
- Number of pages680
- Rating
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Consumer Behaviour: Buying, Having and Being, Canadian Edition
Published by
Pearson Canada, Toronto, Canada, Scarborough
(2001)
ISBN 10: 0130890596
ISBN 13: 9780130890597
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Paperback
Quantity: 1
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Book Description Paperback. Condition: Good. For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities. Also used in MBA courses. Using a lively writing style, examples that relate directly to students as consumers, and cutting-edge research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR010193713
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£ 3.16
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Consumer Behaviour: Buying, Having and Being, Canadian Edition
Published by
Prentice Hall Canada
(2001)
ISBN 10: 0130890596
ISBN 13: 9780130890597
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-667-436
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£ 16.85
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Stock Image
Consumer Behaviour: Buying, Having and Being
Published by
Prentice Hall Canada
(2001)
ISBN 10: 0130890596
ISBN 13: 9780130890597
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Pages and cover are intact. The spine and cover show minimal signs of wear. May have limited notes or highlighting/underlining. Seller Inventory # BR1-0130890596-G-029
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£ 22.40
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