Consumer Behavior: International Edition - Softcover

Solomon, Michael R.

Softcover

ISBN 10: 0135153360 ISBN 13: 9780135153369

Publisher: Pearson, 2008

Synopsis

For undergraduate and MBA courses in consumer behavior.

 

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

About this title

Review

This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations)

Vol. 26, Issue 1, Journal of Consumer Policy.

From the Back Cover

Consumer Behaviour

Third European Enhanced Media Edition

 

New and exclusive to this Enhanced Media Edition:

 

• Interactive e-study guide full of animated exercises adds colourful depth to each topic – great for revision
• Quick tests throughout each chapter to enhance and test your knowledge
• Find out what kind of consumer you are by taking self-assessment quizzes.

 

Follow these three steps to get the most out of this Enhanced Media Edition:

 

1. Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon
2. Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition
3. Access valuable learning resources to help you pass your course:

- Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses

- Enhance your revision with the interactive e-study guide

- Use the online Glossary and Flashcards to check and test your understanding of the key terms

- And much more!

Edition details

• Publisher: Pearson
• Publication date: 2008
• Language: English
• ISBN 10: 0135153360
• ISBN 13: 9780135153369
• Binding: Paperback
• Number of pages: 720