Transnational Management: Text Cases and Readings in Cross Border Management (McGraw-Hill Advanced Topics in Global Management) - Hardcover

Bartlett, Christopher A.; Ghoshal, Sumantra

 
9780256247817: Transnational Management: Text Cases and Readings in Cross Border Management (McGraw-Hill Advanced Topics in Global Management)

Synopsis

This text contains Harvard and INSEAD cases with readings on research and thought on the global business environment. It focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activites cross national boundaries.

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From the Publisher

New Chapter 6- "Creating and Leveraging Knowledge"
16 New Cases
9 New Readings
Case Variety-Cases on small international companies and service based companies.
Explanation of "Transnational Management" and description of the management of a "transnational" company.
Text Framework-Section 1 describes the companies' interests. Section 2 describes the organizational challenges in a transnational company. Section 3 describes the operational challenges faced by a transnational company.

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