Transnational Management: Text and Cases: Text, Cases, and Readings in Cross-border Management - Hardcover

Bartlett, Christopher A.; Ghoshal, Sumantra

9780072482768: Transnational Management: Text and Cases: Text, Cases, and Readings in Cross-border Management

Hardcover

ISBN 10: 0072482761 ISBN 13: 9780072482768

Publisher: McGraw-Hill Higher Education, 2003

Transnational Management: Text and Cases, 4e, by Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.

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From the Publisher:

New Chapter 6- "Creating and Leveraging Knowledge"
16 New Cases
9 New Readings
Case Variety-Cases on small international companies and service based companies.
Explanation of "Transnational Management" and description of the management of a "transnational" company.
Text Framework-Section 1 describes the companies' interests. Section 2 describes the organizational challenges in a transnational company. Section 3 describes the operational challenges faced by a transnational company.

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