Transnational Management: Text Cases and Readings in Cross Border Management - Hardcover

Bartlett, Christopher A.; Ghoshal, Sumantra

Hardcover

ISBN 10: 0071140891 ISBN 13: 9780071140898

Publisher: McGraw-Hill Publishing Co., 1995

Synopsis

This text contains Harvard and INSEAD cases with readings on research and thought on the global business environment. It focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activites cross national boundaries.

About this title

From the Publisher

New Chapter 6- "Creating and Leveraging Knowledge"
16 New Cases
9 New Readings
Case Variety-Cases on small international companies and service based companies.
Explanation of "Transnational Management" and description of the management of a "transnational" company.
Text Framework-Section 1 describes the companies' interests. Section 2 describes the organizational challenges in a transnational company. Section 3 describes the operational challenges faced by a transnational company.

Edition details

• Publisher: McGraw-Hill Publishing Co.
• Publication date: 1995
• ISBN 10: 0071140891
• ISBN 13: 9780071140898
• Binding: Hardcover
• Language: English
• Edition number: 2
• Number of pages: 880