Items related to Essentials of Marketing

Essentials of Marketing - Hardcover

McCarthy, E. Jerome; Perreault Jr, William D.

 
9780256153446: Essentials of Marketing
Hardcover
ISBN 10: 0256153442 ISBN 13: 9780256153446
Publisher: Irwin Professional Publishing, 1993

This specific ISBN edition is currently not available.

Synopsis

This short text reflects the mainstream coverage found in McCarthy and Perreault's text "Basic Marketing". It is a leaner text with coverage written specifically for faster-paced courses requiring less detail.

"synopsis" may belong to another edition of this title.

Publisher
Irwin Professional Publishing
Publication date
1993
Language
English
ISBN 10 
0256153442
ISBN 13 
9780256153446
Binding
Hardcover
Edition number
6
Number of pages
590

(No Available Copies)

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Other Popular Editions of the Same Title

9780072935899: Essentials of Marketing: A Global-managerial Approach (Mcgraw-Hill/Irwin Series in Marketing)

Featured Edition

ISBN 10:  0072935898 ISBN 13:  9780072935899
Publisher: Irwin/McGraw-Hill, 2005
Hardcover