Synopsis
This short text reflects the mainstream coverage found in McCarthy and Perreault's text "Basic Marketing". It is a leaner text with coverage written specifically for faster-paced courses requiring less detail.
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Essentials of Marketing
Published by
Irwin Professional Publishing,U.S., 1993
ISBN 10: 0256153442
ISBN 13: 9780256153446
Used
Hardcover
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
hardcover. Condition: Acceptable. Dust Jacket NOT present. CD WILL BE MISSING. SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA82902561534423