Essentials of Marketing: A Global Managerial Approach (The Irwin/Mcgraw-Hill Series in Marketing) - Softcover
Synopsis
A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.
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Essentials of Marketing: A Global Managerial Approach
Seller: Goodwill Books, Hillsboro, OR, U.S.A.
Seller rating 5 out of 5 stars
Condition: acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included. Seller Inventory # 3IIXY90001DN_ns
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Essentials of Marketing : A Global-Managerial Approach
Published by
McGraw-Hill Companies, The, 2002
ISBN 10: 0072464208
ISBN 13: 9780072464207
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 9th Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 2202248-6
Stock Image
Essentials of Marketing : A Global-Managerial Approach
Published by
McGraw-Hill Companies, The, 2002
ISBN 10: 0072464208
ISBN 13: 9780072464207
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 9th Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 2202248-6
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Essentials of Marketing: A Global Managerial Approach
Seller: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy. Seller Inventory # SEWV.0072464208.G
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Essentials of Marketing
Seller: Hamelyn, Madrid, M, Spain
Seller rating 4 out of 5 stars
Condition: Bueno. : Este libro, 'Essentials of Marketing: A Global Managerial Approach', es una guía completa sobre los fundamentos del marketing desde una perspectiva global. Escrito por William D. Perreault, Jr. y E. Jerome McCarthy, esta novena edición ofrece un enfoque práctico y accesible para estudiantes y profesionales del marketing. El libro explora los conceptos clave, las estrategias y las herramientas necesarias para tener éxito en el mundo del marketing actual. Incluye un CD con material complementario. EAN: 9780072464207 Tipo: Libros Categoría: Negocios y Economía Título: Essentials of Marketing Autor: William D. Perreault| E. Jerome McCarthy Editorial: Mcgraw-Hill College Idioma: en Páginas: 636 Formato: tapa blanda. Seller Inventory # Happ-2025-07-09-6e9e459e