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Essentials of Marketing: A Global Managerial Approach (The Irwin/Mcgraw-Hill Series in Marketing) - Softcover
Synopsis
A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.
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Essentials of Marketing : A Global-Managerial Approach
Published by
McGraw-Hill Companies, The, 2002
ISBN 10: 0072464208
ISBN 13: 9780072464207
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 9th Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 2202248-6
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Essentials of Marketing: A Global Managerial Approach
Seller: Greenworld Books, Arlington, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.0072464208.VG
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Essentials of Marketing : A Global-Managerial Approach
Published by
McGraw-Hill Companies, The, 2002
ISBN 10: 0072464208
ISBN 13: 9780072464207
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 9th Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 2202250-75
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Essentials of Marketing: A Global Managerial Approach
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_466249091
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Essentials of Marketing: A Global Managerial Approach
Seller: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy. Seller Inventory # SEWV.0072464208.G
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Essentials of Marketing
Seller: Hamelyn, Madrid, M, Spain
Seller rating 5 out of 5 stars
Condition: Good. : Este libro, 'Essentials of Marketing: A Global Managerial Approach', es una guía completa sobre los fundamentos del marketing desde una perspectiva global. Escrito por William D. Perreault, Jr. y E. Jerome McCarthy, esta novena edición ofrece un enfoque práctico y accesible para estudiantes y profesionales del marketing. El libro explora los conceptos clave, las estrategias y las herramientas necesarias para tener éxito en el mundo del marketing actual. Incluye un CD con material complementario. EAN: 9780072464207 Tipo: Libros Categoría: Negocios y Economía Título: Essentials of Marketing Autor: William D. Perreault| E. Jerome McCarthy Editorial: Mcgraw-Hill College Idioma: en Páginas: 636 Formato: tapa blanda. Seller Inventory # Happ-2025-07-09-6e9e459e
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Essentials of Marketing: A Global-Managerial Approach, 9th
Published by
McGraw-Hill Irwin, Boston, MA, 2003
ISBN 10: 0072464208
ISBN 13: 9780072464207
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Very Good. 9th Edition. Text appears clean. Has some shelf and corner wear. No CD-ROM Quantity Available: 1. ISBN: 0072464208. ISBN/EAN: 9780072464207. Pictures of this item not already displayed here available upon request. Inventory No: 1560719996. Seller Inventory # 1560719996
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Essentials of Marketing: A Global-Managerial Approach, 9th
Published by
McGraw-Hill Irwin, Boston, MA, 2003
ISBN 10: 0072464208
ISBN 13: 9780072464207
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Very Good. 9th Edition. Some Writing/Highlighting. Good looking book.Includes CD-ROM Quantity Available: 1. ISBN: 0072464208. ISBN/EAN: 9780072464207. Pictures of this item not already displayed here available upon request. Inventory No: 1560719997. Seller Inventory # 1560719997
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Essentials of Marketing: A Global-Managerial Approach, 9th
Published by
McGraw-Hill Irwin, Boston, MA, 2003
ISBN 10: 0072464208
ISBN 13: 9780072464207
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Very Good. 9th Edition. Some Writing/Highlighting. light to normal wear, Good looking Text only no CD-ROM Multiple copies available this title. Quantity Available: 11. ISBN: 0072464208. ISBN/EAN: 9780072464207. Pictures of this item not already displayed here available upon request. Inventory No: 1560719994. Seller Inventory # 1560719994
Stock Image
Essentials of Marketing: A Global-Managerial Approach, 9th
Published by
McGraw-Hill Irwin, Boston, MA, 2003
ISBN 10: 0072464208
ISBN 13: 9780072464207
Used
Softcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Very Good. 9th Edition. Text appears clean Good looking book.Includes CD-ROM Multiple copies available this title. Quantity Available: 3. ISBN: 0072464208. ISBN/EAN: 9780072464207. Pictures of this item not already displayed here available upon request. Inventory No: 1560719993. Seller Inventory # 1560719993