Synopsis
A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.
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Essentials of Marketing : A Global-Managerial Approach
Published by
McGraw-Hill Higher Education, 1993
ISBN 10: 0256127468
ISBN 13: 9780256127461
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 38820808-6
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Essentials of Marketing
Published by
Irwin Professional Publishing, 1994
ISBN 10: 0256127468
ISBN 13: 9780256127461
Used
Hardcover
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR006053724
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Essentials of Marketing: A Global-Managerial Approach (Irwin Series in Marketing)
Published by
Irwin Professional Publishing, 1994
ISBN 10: 0256127468
ISBN 13: 9780256127461
Used
Hardcover
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-B-019-01940
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Essentials of Marketing
Published by
Irwin Professional Publishing, 1994
ISBN 10: 0256127468
ISBN 13: 9780256127461
Used
Hardcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Hardcover. Condition: Très bon. Légères traces d'usure sur la couverture. Edition 1994. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Edition 1994. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-059-508
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Essentials of Marketing: A Global-Managerial Approach
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780256127461. Seller Inventory # 9310815
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Essentials of Marketing McCarthy, E. Jerome and Perreault Jr., William D.
Published by
Irwin Professional Publishing, 1994
ISBN 10: 0256127468
ISBN 13: 9780256127461
Used
Hardcover
Seller: Hubert Colau, LA BAZOCHE GOUET, France
Seller rating 2 out of 5 stars
Condition: 1. RELIE. Seller Inventory # J747