Items related to Strategic Marketing Management: Cases and Applications
Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
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- PublisherIrwin Professional Publishing
- Publication date1990
- ISBN 10 025607898X
- ISBN 13 9780256078985
- BindingPaperback
- Edition number3
- Number of pages748
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Strategic Marketing Management Cases And Applications
Published by
McGraw-Hill/Irwin
(1990)
ISBN 10: 025607898X
ISBN 13: 9780256078985
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Hardcover
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Book Description Hardcover. Condition: New. No Jacket. Shrink wrapped. It says there is a computer disk enclosed. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Seller Inventory # 123571725
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