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Strategic Marketing Management Cases (The Irwin/Mcgraw-Hill Series in Marketing) - Softcover

 
9780072429466: Strategic Marketing Management Cases (The Irwin/Mcgraw-Hill Series in Marketing)
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Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

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  • PublisherMcgraw-Hill (Tx)
  • Publication date2001
  • ISBN 10 0072429461
  • ISBN 13 9780072429466
  • BindingPaperback
  • Number of pages685
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ISBN 10:  ISBN 13:  9780072514827
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Published by Mcgraw-Hill (Tx) (2001)
ISBN 10: 0072429461 ISBN 13: 9780072429466
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David W. Cravens, Charles W. Lamb, Victoria Lynn Crittenden
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