Strategic Marketing Management Cases (The Irwin/Mcgraw-Hill Series in Marketing)

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9780072429466: Strategic Marketing Management Cases (The Irwin/Mcgraw-Hill Series in Marketing)

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

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Cravens, David W.; Lamb, Charles W.; Crittenden, Victoria Lynn
Published by McGraw-Hill (2002)
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Cravens, David W.; Lamb, Charles W.; Crittenden, Victoria Lynn
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Cravens, David W.; Lamb, Charles W.; Crittenden, Victoria Lynn
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