Strategic Marketing Management Cases (The Irwin/Mcgraw-Hill Series in Marketing)

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9780072429466: Strategic Marketing Management Cases (The Irwin/Mcgraw-Hill Series in Marketing)

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D W Cravens
Published by McGraw-Hill (2002)
ISBN 10: 0072429461 ISBN 13: 9780072429466
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D W Cravens
Published by McGraw-Hill (2002)
ISBN 10: 0072429461 ISBN 13: 9780072429466
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