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Synopsis
Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies.
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- PublisherIrwin Professional Publishing
- Publication date1995
- ISBN 10 0256136890
- ISBN 13 9780256136890
- BindingPaperback
- LanguageEnglish
- Edition number5
- Number of pages725
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Strategic Marketing Management Cases (The Irwin Series in Marketing)
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Strategic Marketing Management Cases (The Irwin Series in Marketing)
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