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Synopsis
Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
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Strategic Marketing Management Cases And Applications
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Hardcover. Condition: New. No Jacket. Shrink wrapped. It says there is a computer disk enclosed. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Seller Inventory # 123571725
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