Items related to Strategic Marketing Management: Cases and Applications

Strategic Marketing Management: Cases and Applications - Softcover

Cravens, David W.; Lamb, Prof C.

 
9780256078985: Strategic Marketing Management: Cases and Applications
Softcover
ISBN 10: 025607898X ISBN 13: 9780256078985
Publisher: Irwin Professional Publishing, 1990

Synopsis

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

"synopsis" may belong to another edition of this title.

  • PublisherIrwin Professional Publishing
  • Publication date1990
  • ISBN 10 025607898X
  • ISBN 13 9780256078985
  • BindingPaperback
  • LanguageEnglish
  • Edition number3
  • Number of pages748

Other Popular Editions of the Same Title

9780072514827: Strategic Marketing Management Cases w/Excel Spreadsheets

Featured Edition

ISBN 10:  0072514825 ISBN 13:  9780072514827
Publisher: McGraw-Hill Education, 2001
Softcover

Search results for Strategic Marketing Management: Cases and Applications

Stock Image

David W. Cravens
Published by McGraw-Hill/Irwin, 1990
ISBN 10: 025607898X ISBN 13: 9780256078985
New Hardcover

Seller: Library House Internet Sales, Grand Rapids, OH, U.S.A.

Seller rating 4 out of 5 stars 4-star rating, Learn more about seller ratings

Hardcover. Condition: New. No Jacket. Shrink wrapped. It says there is a computer disk enclosed. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Seller Inventory # 123571725

Contact seller

Buy New

£ 13.95
Convert currency
Shipping: £ 5.26
Within U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket