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Synopsis
Customer satisfaction is now the buzz word on every executive's lips. This book, based on the Forum Corporation's in-depth research, provides any manager with a proven, step-by-step program for investigating, promoting, measuring, and rewarding the product and service excellence that leads to true customer loyalty. With both leadership techniques and problem-solving tools, this is the most practical book ever written on giving the customer what the customer wants.
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About the Author
Richard C. Whiteley, one of the world's most sought-after speakers on the subject of customer service, is Vice Chairman and cofounder of The Forum Corporation, America's leading experts on customer-focused quality.
Synopsis
A guide to the principles of customer relations explains how to implement a plan to improve quality and service.
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- PublisherPerseus Books
- Publication date1991
- ISBN 10 0201570904
- ISBN 13 9780201570908
- BindingHardcover
- LanguageEnglish
- Number of pages308
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Customer Driven Company
Published by
Addison-Wesley Longman, Incorporated, 1991
ISBN 10: 0201570904
ISBN 13: 9780201570908
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Customer Driven Company
Published by
Addison-Wesley Longman, Incorporated, 1991
ISBN 10: 0201570904
ISBN 13: 9780201570908
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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