Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, ... (Clarendon Lectures in Management Studies) - Hardcover
Synopsis
A groundbreaking account of how leading firms achieve lasting success, identifying six ideas common to the best companies in the world today
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About the Author
Michael A. Cusumano is the Sloan Management Review Distinguished Professor of Management and Engineering Systems at the Massachusetts Institute of Technology's Sloan School of Management, with a joint appointment in MIT's Engineering Systems Division. He specializes in strategy, product development, and entrepreneurship in the software business. He has consulted for more than 50 major firms around the world and is the author or co-author of 8 books. The Business of Software was named one of the top business books of 2004 by Steve Lohr of the New York Times. The international best-seller Microsoft Secrets (1995, with Richard Selby), has been translated into 14 languages. Competing on Internet Time: Lessons from Netscape and its Battle with Microsoft (1998, with David Yoffie) was named a top-10 Business Week book.
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Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, . (Clarendon Lectures in Management Studies)
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Oxford University Press, 2010
ISBN 10: 019921896X
ISBN 13: 9780199218967
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Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, . (Clarendon Lectures in Management Studies)
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ISBN 10: 019921896X
ISBN 13: 9780199218967
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Staying Power : Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More)
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Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Int
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ISBN 13: 9780199218967
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Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, . (Clarendon Lectures in Management Studies)
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ISBN 10: 019921896X
ISBN 13: 9780199218967
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Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, . (Clarendon Lectures in Management Studies)
Published by
Oxford University Press, 2010
ISBN 10: 019921896X
ISBN 13: 9780199218967
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Staying Power: Six Enduring Principles for Managing Strategy and Innovation in An Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota, and More)
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ISBN 10: 019921896X
ISBN 13: 9780199218967
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