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Webonomics: Nine Essential Principles For Growing Your Business On the World Wide Web (Penguin business) - Softcover
Synopsis
Webonomics is 'the study of the production, distribution and consumption of goods, services and ideas over the World Wide Web'. Evan Schwartz defines nine essential principles for growing your business on the Web, using case studies to document some tremendous successes and failures.
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Review
Evan Schwartz's Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web is destined to be a classic for Web commerce in the same way that Crossing the Chasm is for high-tech marketing. The author provides well-written and entertaining field notes on how businesses succeed on the Web. Schwartz illustrates his conclusions, which include such wise gems as: "Consumers must be compensated for disclosing information about themselves," with a witty style derived from his experience with both Wired and Business Week. The book's strengths are that it reads like the kind of book you'd bring on vacation and that it requires no technical knowledge of building a Web site. Anyone who wants to do business on the Web will enjoy Webonomics. Add it to your library and it will pay for itself many times over.
About the Author
EVAN SCHWARTZ is a former staff editor for Business Week and a contributing editor to Wired. He first introduced the Webonomic principles in his acclaimed February 1996 article in Wired, 'Advertising Webonomics 101' from which he received an overwhelmingly positive response.
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- PublisherPenguin
- Publication date1997
- ISBN 10 014026406X
- ISBN 13 9780140264067
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages256
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Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web
Published by
Penguin Books Ltd, 1997
ISBN 10: 014026406X
ISBN 13: 9780140264067
Used
Softcover
First Edition
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Condition: Very Good. 1997. 1st Penguin Edition. Paperback. 8vo . Good clean copy. . . . . Seller Inventory # KEX0301439
Quantity: 1 available
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Webonomics. Nine Essential Principles for Growing Your Business on the World Wide Web
Published by
Penguin, London England, 1997
ISBN 10: 014026406X
ISBN 13: 9780140264067
Used
Soft cover
Seller: The London Bookworm, East Sussex, United Kingdom
Seller rating 5 out of 5 stars
Soft cover. Condition: Very Good. 1st Penguin Edition. Paperback. In this book the author defines nine essential principles for growing your business on the Web. Using case studies of corpoerations such as IBM and Volvo, as well as smaller companies and web-based start-ups, Schwartz documents both the tremendous failures and successes on the Web in a multitude of industries, including advertising, entertainment, publishing, car manufacturing and banking. Why are some products better suited to being sold on the Web than others? Why are certain brand names gaining status and how can you create and reinforce yours? What are the new patterns of consumer behaviour? In answering these important questions, Schwartz shows how to capture the scare commodity on this information-based terrain: the attention of the busy people who are spending time there. Packed with practical wisdom, this book provides a key to survival in a period of accelerating change, when only the most agile and adaptable business will thrive. 244 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.). Seller Inventory # 086296
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