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Synopsis
Explains in nine essential principles how to market a business on the Internet, providing insights and practical information while profiling the habits of Web users
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Review
Evan Schwartz's Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web is destined to be a classic for Web commerce in the same way that Crossing the Chasm is for high-tech marketing. The author provides well-written and entertaining field notes on how businesses succeed on the Web. Schwartz illustrates his conclusions, which include such wise gems as: "Consumers must be compensated for disclosing information about themselves," with a witty style derived from his experience with both Wired and Business Week. The book's strengths are that it reads like the kind of book you'd bring on vacation and that it requires no technical knowledge of building a Web site. Anyone who wants to do business on the Web will enjoy Webonomics. Add it to your library and it will pay for itself many times over.
About the Author
Evan I. Schwartz (evan@webonomics.com) is a contributing writer for Wired magazine and a former editor at Business Week, where he covered software and digital media. He has been the featured speaker at major corporations, business schools, and conferences. Evan lives with his family in Brookline, Massachusetts.
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- PublisherBantam USA
- Publication date1997
- ISBN 10 0553061720
- ISBN 13 9780553061727
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages244
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Webonomics
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WEBONOMICS
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ISBN 13: 9780553061727
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Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web
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