Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web - Hardcover

Schwartz, Evan I.

Hardcover

ISBN 10: 0553061720 ISBN 13: 9780553061727

Publisher: Bantam USA, 1997

Synopsis

Explains in nine essential principles how to market a business on the Internet, providing insights and practical information while profiling the habits of Web users

About this title

About the Author

Evan I. Schwartz (evan@webonomics.com) is a contributing writer for <i>Wired</i> magazine and a former editor at <i>Business Week,</i> where he covered software and digital media.  He has been the featured speaker at major corporations, business schools, and conferences.  Evan lives with his family in Brookline, Massachusetts.<br><br><br><i>From the Trade Paperback edition.</i>

From the Inside Flap

de Web has become the most important new communications medium since television, with tens of millions of people now on-line and Web sites<br>springing up at the rate of one per minute.  It has also created a digital marketplace where consumers can search for the best deals and services in an instant.  While almost everyone agrees that the Web provides excellent marketing opportunities, many businesses don't know how to use it effectively and have been losing millions of dollars because of it.  <br><br>In <i>Webonomics,</i> Evan I. Schwartz shows how the new Web economy mirrors the traditional economy in some ways but also exhibits entirely unique<br>properties of its own.  Using numerous case studies of corporations such as IBM, Volvo, Playboy Enterprises, and Wells Fargo bank, as well as smaller companies and web-based start-ups, Schwartz documents both the tremendous failures and successes on the Web in a multitude of industries.  

Edition details

• Publisher: Bantam USA
• Publication date: 1997
• Language: English
• ISBN 10: 0553061720
• ISBN 13: 9780553061727
• Binding: Hardcover
• Edition number: 1
• Number of pages: 244