Strategic Management: Concepts and Cases - Softcover

Wright, Peter; Kroll, Mark J.; Parnell, John A.

 
9780136817505: Strategic Management: Concepts and Cases

Synopsis

An introduction to the multidisciplinary field of strategic management, which incorporates knowledge from traditional business fields such as economics, management, marketing, finance, and operations management as well as non-business fields like psychology, sociology, and anthropology. The text co

"synopsis" may belong to another edition of this title.

Synopsis

An introduction to the multidisciplinary field of strategic management, which incorporates knowledge from traditional business fields such as economics, management, marketing, finance, and operations management as well as non-business fields like psychology, sociology, and anthropology. The text co

"About this title" may belong to another edition of this title.

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