Gordon E. Greenley Strategic Management

ISBN 13: 9780138505127

Strategic Management

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9780138505127: Strategic Management

Strategic Management: Cases and Concepts, Fourth Edition is ideal for instructors who like to incorporate cases into the teaching of strategic management. (See "New to This Edition" for descriptions of flexible text and case options.) Interesting in both content and format, it integrates the most recent academic theory with current business practices in strategic management, and liberally illustrates concepts with examples from some of todays most progressive global organizations.* NEW - Text and cases are available in the following flexible formats: * Concepts-only, paperback volume. * Cases-only, paperback volume featuring 39 cases. * Concepts and Cases paperback volume offering 23 cases (see cases below for selection). * PH Custom Cases allows individual customization of per case selection for combination with any concepts text. * NEW - All new cases for this edition. * NEW - Traditional industry analysis now includes a discussion of Cooperative Strategies. * NEW - Performance of a firm may be determined by its competitive and cooperative interactions with other firms across different industries. * NEW - Presents value chain analysis as a series of internal and external agency relationships (Ch. 6). * NEW - Expanded coverage of cross functional teams and process management (Ch. 7). * NEW - In Chapter 8, an expanded coverage of the assessment of organizational structure is presented. * NEW - Leadership, power, and culture are depicted with a focus on each as components of strategy implementation (Ch. 9). * NEW - Discusses recent developments on strategic control (Ch. 10). *Includes discussions on key topics, such as corporate governance, corporate restructuring, reconfiguring/reengineering, and horizontal structure*Includes separate chapters on strategic management in world marketplace (Ch.11), and strategic management concepts in not-for-profit organizations (Ch.12)

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Product Description:

This text integrates the most recent academic theory with current business practices in strategic management. Illustrating concepts with examples from some of today's global organizations, it features a diverse selection of applications-oriented and thought-provoking cases that put the theories in a real-world perspective for students. Forty one diverse cases highlight decision-making situations - cases are organized by goods, services, international, small business, not-for-profit, and social responsibility and ethics which include discussions on key current topics, such as corporate governance, corporate restructuring, reconfiguring/re-engineering, and horizontal structure. The text is also available in split editions - "Strategic Management: Concepts" and "Strategic Management: Cases." This book draws insight from all business disciplines as well as disciplines from the social sciences which have contributed to the study of strategic management.

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Greenley, Gordon E.
Published by Prentice-Hall (1989)
ISBN 10: 0138505128 ISBN 13: 9780138505127
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