Strategic Management - Softcover

David, Fred R.

Softcover

ISBN 10: 0023278412 ISBN 13: 9780023278419

Publisher: Macmillan USA, 1993

Synopsis

This text integrates the most recent academic theory with current business practices in strategic management. Illustrating concepts with examples from some of today's global organizations, it features a diverse selection of applications-oriented and thought-provoking cases that put the theories in a real-world perspective for students. Forty one diverse cases highlight decision-making situations - cases are organized by goods, services, international, small business, not-for-profit, and social responsibility and ethics which include discussions on key current topics, such as corporate governance, corporate restructuring, reconfiguring/re-engineering, and horizontal structure. The text is also available in split editions - "Strategic Management: Concepts" and "Strategic Management: Cases." This book draws insight from all business disciplines as well as disciplines from the social sciences which have contributed to the study of strategic management.

About this title

Synopsis

This text offers cases, examples and experimental exercises to provide business administration students with a comprehensive, skills-oriented introduction to strategy formulation, implementation and evaluation. Coverage includes Porter's 5 forces model, computer information systems, product quality, organizational culture, behavioural and cultural aspects of strategy analysis and choice, the proposed US-Mexico free trade agreement, the United European Economic Community and the Commonwealth of Independent States.

Edition details

• Publisher: Macmillan USA
• Publication date: 1993
• Language: English
• ISBN 10: 0023278412
• ISBN 13: 9780023278419
• Binding: Paperback
• Edition number: 4
• Number of pages: 956