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Marketing Management: Analysis, Planning, Implementation and Control - Softcover

Kotler, Philip

 
9780132703802: Marketing Management: Analysis, Planning, Implementation and Control
Softcover
ISBN 10: 0132703807 ISBN 13: 9780132703802
Publisher: Prentice Hall, 1995

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Synopsis

The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.

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  • PublisherPrentice Hall
  • Publication date1995
  • ISBN 10 0132703807
  • ISBN 13 9780132703802
  • BindingPaperback
  • LanguageEnglish

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Other Popular Editions of the Same Title

9780137228515: Marketing Management: Analysis, Planning, Implementation and Control

Featured Edition

ISBN 10:  0137228511 ISBN 13:  9780137228515
Publisher: Pearson, 1993
Hardcover