Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing)

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9780132613637: Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing)

The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.

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Kotler Philip
Published by Prentice-Hall
ISBN 10: 0132613638 ISBN 13: 9780132613637
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Book Description Prentice-Hall. Book Condition: New. pp. 832. Bookseller Inventory # 7601029

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