Synopsis
The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.
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Marketing Management: Analysis, Planning and Control
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Marketing Management : Analysis, Planning, Implementation and Control
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Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing)
Published by
Pearson Education (US) 01/08/1996, 1996
ISBN 10: 0132613638
ISBN 13: 9780132613637
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Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing)
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Paperback. Condition: Very Good. Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780132613637
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Marketing Management: Analysis, Planning and Control
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Marketing Management. Analysis, Planning, Implementation, and Control
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Prentice-Hall, New Jersey, 1994
ISBN 10: 0132613638
ISBN 13: 9780132613637
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Marketing Management
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Condition: Bueno. : Este libro, 'Marketing Management: Analysis, Planning, Implementation, and Control', es la novena edición de un clásico en la gestión de marketing. Refleja las tendencias y desarrollos recientes en el marketing global, enfatizando la importancia del trabajo en equipo entre marketing y otras funciones empresariales. Introduce nuevas perspectivas en la planificación estratégica de mercado y presenta ejemplos de acciones creativas, enfocadas en el mercado y orientadas al cliente. Además, explora las nuevas tecnologías para mejorar la planificación y el rendimiento del marketing. EAN: 9780132613637 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Management Autor: Philip Kotler Editorial: PEARSON UNIVERSIDAD Idioma: en Páginas: 832 Formato: tapa blanda. Seller Inventory # Happ-2025-12-04-ebec8ebb
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Marketing Management: Analysis, Planning and Control
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Marketing Management: Analysis, Planning and Control
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780132613637. Seller Inventory # 9611073
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Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing)
Published by
Pearson US Imports and PHIPEs, 1996
ISBN 10: 0132613638
ISBN 13: 9780132613637
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