Marketing Management: Analysis, Planning, Implementation and Control (Prentice-Hall series in marketing)

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9780130980052: Marketing Management: Analysis, Planning, Implementation and Control (Prentice-Hall series in marketing)

This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.

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