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Marketing Management: Analysis, Planning, Implementation and Control - Softcover

 
9780130980052: Marketing Management: Analysis, Planning, Implementation and Control
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This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.

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  • PublisherPearson Education (US)
  • Publication date1993
  • ISBN 10 0130980056
  • ISBN 13 9780130980052
  • BindingPaperback
  • Number of pages800
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9780137228515: Marketing Management: Analysis, Planning, Implementation and Control (The Prentice-Hall Series in Marketing)

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Publisher: Pearson, 1993
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