Marketing Management: Analysis, Planning, Implementation and Control (Prentice-Hall series in marketing)

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9780130980052: Marketing Management: Analysis, Planning, Implementation and Control (Prentice-Hall series in marketing)

This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.

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Marketing Management: Analysis, Planning, Implementation and Control (Prentice-Hall series in marketing) by Philip Kotler

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Kotler, Philip
Published by Pearson Education (US) (1993)
ISBN 10: 0130980056 ISBN 13: 9780130980052
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Kotler, Philip
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Book Description Pearson Education (US), 1993. Paperback. Book Condition: Used; Acceptable. Dispatched, from the UK, within 48 hours of ordering. The book is perfectly readable and fit for use, although it shows signs of previous ownership. The spine is likely creased and the cover scuffed or slightly torn. Textbooks will typically have an amount of underlining and/or highlighting, as well as notes. If this book is over 5 years old, then please expect the pages to be yellowing or to have age spots. Bookseller Inventory # CHL2117872

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